Social Media has become a critical aspect of a PR firm’s efforts. Let’s get to the nitty gritty and discover the top 10 ways companies are using it.

1) Promoting Events

There’s no good in hosting great events if no one knows about them. The first Coachella Valley Music and Arts Festival actually started back 1999, but with the rise of social media, the level of online buzz and posting centered around this festival has made it the massive phenomenon that it is today.

2) Paying to Promote

Companies know we no longer use make inquiries on a search engine, we  “Google” it. Go to Google and type in ‘pizza’. You’ll see links to popular chains such as Pizza Hut & Papa Johns because they have paid to be placed at the top of the search results.

3) To Blog

Starbucks has a brilliant blog that allows customers to submit ideas for new drinks, new food, and even new packaging. Over 100,000 ideas have been submitted already; this gives Starbucks’ customers a voice, and the company gains incredible insight in return.

4) To Multi-Task

Companies can be on the look out for client announcements on LinkedIn while interacting with their customers on Instagram. .

5) The Golden Hour

Companies were once expected to respond to a crisis within one day. With the rise of Facebook and Twitter, this time has dropped from 24 hours to just one. If someone posts a negative review on Yelp, companies want to do immediate damage control before the negative word of mouth spreads.

6) To Create Brand Identit

When you hear about Old Spice deodorant, you imagine “The Man You Man Could Smell Like” rather than an anti-perspirant from your local drug store. The image for this brand started with the television commercials and was then brilliantly reinforced by social media. This fantastic character not only posts on online platforms, but personally responds to Facebook posts and tweets.

7) Facebook Advertising

There over one billion users registered on Facebook, making it a prime platform for ad targeting. Companies can remarket to people that have visited their page and suggest their page to those

8) To Listen

When New Coke was released in the 1980s, Coca-Cola Headquarters was bombarded with thousands of calls from customers who were distraught over the new formula. If this same situation were to happen today, one can only imagine the level of response they would gain through social media.

9) To Host Contests

Spreading word about contests through social media is not only effective, but it’s far more eco friendly than printing massive amounts of flyers and postcards.

10) To Share Videos

Pepsi released video in which NASCAR driver Jeff Gordon, in disguise, test drives a car at an automobile dealership. To say the salesman appears alarmed by the prankster’s speeds is a bit of an understatement! Producing a video that people are eager to share is a social media gold mine.