“Turning Old Products into Top Sellers | Landing Cover Stories Two Years Post-Launch”

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300+

Pieces of Media Coverage

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Situation

Polar M400, the brand’s only running watch, launched in 2014. Without any new running products, Polar needed to stay relevant in the fitness community, maintain an edge over competitors, and ultimately increase sales of Polar M400.

Strategy

  • Utilize review program, agency’s media relationships and creative storylines to keep Polar M400 in running, tech, and fitness media outlets and conversations.
  • Ensure Polar is included alongside competitors, and the recommended option.
  • Secure gear guide and gift guide inclusions to support seasonal sales.
  • Leverage U.S. women’s soccer team’s affiliation with Polar.

Results

  • 300+ pieces of media coverage for Polar M400 since June 2015
  • Polar M400 became Polar’s top-selling product in 2015, lasting through 2017
  • One year after launch, Polar M400 appeared on cover of Competitor’s holiday gift guide, and was a recommended gift in SELF, Men’s Fitness, Outside, Men’s Health and Women’s Running
  • Feature stories surrounding Women’s World Cup on ESPN and WIRED, among other top-tier sports and tech outlets
  • In 2017 Polar M400 appeared on t cover of Runner’s World and was called “the best running watch on the market” on Fox News

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