“standing out the world’s largest consumer tech trade show”

300M

Impressions

380K

Video Views

30k

Website Visits

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Situation

With no new product or innovation to announce, Polar wanted to rise above the wearable technology clutter during CES, the world’s largest consumer technology trade show, to reestablish Polar as a key player in the fitness tech industry.

Strategy

Create an executable and compelling activation that would highlight Polar’s strengths in the fitness space, focus on existing products and engage tech/mainstream journalist with the overlooked Loop fitness tracker.
The agency created the first ever CES Ironman Triathlon and #LoopForCharity events, helping Polar to engage media that had recently overlooked the brand in a fresh way, reviving interest and positioning Polar within the same conversations as the hottest new entrants into the fitness tech market.

Results

  • FOX Business 5-Minute national news exclusive coverage from the Polar booth
  • Editorial coverage expanded beyond the show floor within tech, triathlon and mainstream outlets including USA Today, DCRainmaker, Engadget and LAVA
  • #LoopForCharity participants included Good Morning America, FOX News, NBC news, Engadget, Men’s Fitness, Outside Magazine, Digital Trends, and PC Magazine. 82,000+ daily impressions on Twitter

CES Case Studies

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