MEDIA-FIRST MENTALITY

Meet the press

Every month, we host an intimate conversation with leading tech and lifestyle journalists.

 

Top tier media give us unfiltered access to what topics or stories journalist find interesting, preferred pitch practices and how media outlets are adapting to new types of media.

MEDIA ONE-ON-ONE

Account teams host coffee meetings, cocktail hours and desk-sides with top tier media based in NYC and SF.

 

With 100+ meetings scheduled throughout the year, MBA gets regular facetime with key media and stays top of mind as the lead resource for their technology news.

ANNUAL MEDIA PREVIEW

MBA hosts an Annual Media Preview in NYC every July.

 

This invite-only event brings together 130+ top tier media friends across national tech, lifestyle, fitness, family, and design.

 

Click HERE for a video recap of the 2018 event.


LAUNCH OPTIMIZATION

LAUNCH PLAYBOOK

Product announcements are not one and done, it begins months before and continues long after the excitement of launch day.

 

With the insights gained from thousands of announcements, we successfully guide our clients through the launch process and extend meaningful coverage across media and influencers beyond a single day.

MEDIA BETA TEST

An unpublished media review of your product or app to gain insight applied to messaging and targeting.

 

During our “Media Beta Test”, we select a trusted media member to give us their confidential, first take on your product. Based on this feedback we identify areas of focus and proactively solve for potential negatives, prior to launch.

The MBA wire

Traditional wire services are antiquated at best, so we don’t rely on them for sub-par results.

 

For the last 17 years, we’ve curated a select network of top journalists who depend on MBA for story ideas. We don’t click send on a press release and hope for the best.


ADVANCED APPROACH

Influencer data base

MBA has a network of thousands of influencers spanning verticals including technology, entertainment, design, fitness, fashion, and more.

 

We help clients navigate the influencer landscape across both earned and paid campaigns, and ensure we get optimal value with each influencer engagement.

TECH LAUNCH PAD

MBA doesn’t just build relationships with the media, we are the media.

 

TLP is the editorial arm of MBA where our internal tech expert, Megan Harris, appears on national TV segments featuring the latest technology products and services for gift guides and seasonal round-up opportunities.

MEDIA RETARGETING

MBA applies a digital amplification strategy to target journalists and target audiences for key pieces of editorial coverage.

 

In addition to direct pitching, we amplify your news through paid social campaigns, putting your news directly in front of the audiences that matter.


BRAND STORYTELLING

PREDICTIVE TREND BOARD

Analyzes consumer conversations before they become news-cycles, allowing us to bring fresh, thought-leading stories to the media.

 

The trend board also allows us to quickly respond to rising trends in the media so your brand is never late to the conversation.

EXECUTIVE PLACEMENT

MBA Offers media a robust database of executive profiles for commenting on emerging trends and providing industry expertise.

 

Our team’s proven formula of sourcing storylines and creating compelling executive narratives, turn your people into go-to resources for the press, including quotes in industry news, podcast placement, and speaking opportunities.

DATA-DRIVEN STORYTELLING

MBA uses data to manufacture news around timely trends.

 

Using a blend of customer data, consumer surveys, and social scraping, we create storylines that pique the curiosity of key target audiences or expand on popular topics currently making headway with media.