“Leveraging Ambassadors to Increase Brand Awareness Among Millennials”

5M

Impressions

300k+

Combined Video Views

150

Content shared over 150 times

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Situation

Samson Technologies, an industry leader in professional audio equipment, wanted to increase awareness for their brand by partnering with new and relevant artists to establish credibility and grow following among millennials with a limited production budget.

Strategy

Max Borges Agency researched and established relationships with relevant musicians with a large reach and an engaged audience to seed product in exchange for content co-created by artists and the agency to be promoted not only the artists channels but the brands as well. The agency offered content to highly trafficked media sites for exclusive release, and promoted content through paid social advertising.

Results

  • 10% increase social followers
  • Exclusive content released with highly trafficked media outlet
  • Generating over 5,000,000 impressions
  • 300,000+ combined video views
  • Content was shared over 150 times

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