“Attracting big box retailers for a DIY home design startup ”

50+

Pieces of Coverage Within the First Week of Kisckstarter

133

Pieces of Published Coverage

$237K

Worth of Pledges

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Situation

SONTE enlisted Max Borges Agency to create exposure for their easy-to-install smart film technology and its Kickstarter campaign to drive $200,000 in funding, attract potential distributors and gain consumer awareness.

Strategy

Created product narrative for SONTE Film as the world’s first DIY Wi-Fi digital shade, targeting early adopter tech community, interior designers and architects, home design enthusiasts and do-it-yourselfers.

Results

  • Within first week of Kickstarter campaign launch, more than 50 pieces of coverage informed readers of SONTE’s project and what they could do to support the startup
  • 133 pieces of published coverage in top tier media by the project’s end
  • Pledges of more than $237,000 and dozens of new distributor and retail introductions, including The Home Depot

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