“Championing the BlueLight Cause”

300M

Impressions

380K

Video Views

30k

Website Visits

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Situation

SORAA aimed to generate mass awareness at CES, the world’s largest consumer tech trade show, to educate consumers on the need for Blue Free lighting, and how it can improve health and wellness.

Strategy

The agency organized multiple pre-CES media desksides that enabled target journalists to receive a full product demo without the distraction of the trade show’s 3,800 exhibitors, 165,000 visitors and 20,000 product announcements. We leveraged an integrated approach to partner with influencers across different markets to validate the company’s unique selling proposition.

Results

  • Secured immediate coverage in Mashable, Live! With Kelly, The Verge, Toronto Sun, BGR, Digital Trends, Engadget, Tom’s Guide, Ubergizmo, ChipChick, Consumer Reports, Geeky Gadgets, Android Headlines, ZDNet and others
  • Activated long lead conversations with lifestyle outlets like Oprah Magazine, Good Housekeeping and others that plan to cover SORAA from a non-tech standpoint
  • Enabled influencers with over 500,000 Instagram followers to publish a post on launch day

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