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Technology is part of every training regimen, and whether you’re trying to reach marathoners, sprinters, swimmers, climbers, cyclists, cross-fitters or triathletes, we know how to market
sports technology to amateur athletes.


INTERESTED IN GROWING YOUR SPORTS/FITNESS BRAND?

 
 

SPORTS AND FITNESS CASE STUDIES

STRAVA 

REACHING A NEW TARGET AUDIENCE THROUGH DATA-DRIVEN STORYTELLING

Strava, a social network for athletes, was aiming to expand its audience beyond cycling and attract interest from runners. Using Strava’s data to inform story angles, MBA earned features in every target running outlet and earned national placements surrounding major marathons, including a front page feature. 

BRAVEN

TRANSFORMING A START-UP TO A MAJOR INDUSTRY PLAYER

Market newcomer, Braven, aimed to earn the attention of retailers and investors within the crowded wireless speaker market. Through a competitive messaging strategy and media relations campaign, the agency supported them in becoming a well-known name in the outdoor speaker market and landing top-tier retail partnerships.