“Reaching Fashionable Females”

300M

Impressions

380K

Video Views

30k

Website Visits

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Situation

Urbanears was launching a line of Marc By Marc Jacobs headphones focused on the fashion and lifestyle market. The company aimed to generate interest in the new collaboration with high fashion customers during the holiday season and to establish Urbanears as the leading fashion tech headphone brand.

Strategy

Embark on a NYC media tour and meet with top women’s and men’s lifestyle and fashion editors.
Analyze the competitive landscape, develop unique messaging and leverage the collaboration with the famous designer to secure as much coverage as possible.

Results

  • Secured 12 deskside meetings with Lucky, Allure, GQ, VOGUE, Marie Claire, Cosmopolitan, InStyle, Harpar’s BAZAAR and more
  • Print holiday gift guide and fashion spreads converted in Seventeen, O, the Oprah Magazine, Real Simple, Redbook, Jezebel, Good Housekeeping, and more
  • Web coverage in top fashion blogs including Allure, InStyle, Harper’s BAZAAR, POPSUGAR, Refinery29, Bustle, Esquire, GLAM, GLAMOUR, Complex Style, Fast Co Design for day of launch and holiday.
  • Established Urbanears as the go-to fashion tech brand for headphones

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