“Reaching a New Female Target Audience”

300M

Impressions

380K

Video Views

30k

Website Visits

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Situation

V-MODA was known primarily for their full-size headphones geared towards audiophiles and DJs. The company aimed to successfully launch a new compact on-ear headphone designed for women and attract the attention of ‘fashionistas’ and ‘scenesters’ to the V-MODA lineup. They also looked to secure agreements with retailers for the new headphones.

Strategy

The agency developed unique messaging to reach women’s interest and general lifestyle publications and executed a comprehensive media relations campaign focused on general interest and fashion media. The team utilized tactics to engage to top-tier outlets such as a pre-launch media tour and press kits.

Results

  • Coverage in OK!, Marie Claire, Cosmopolitan, Life & Style, USA Today, Travel + Leisure, Woman’s World, Fox News and more
  • Secured retail agreements with Best Buy

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