No one brings innovative consumer brands to the masses better. Our results prove it.
Our powerhouse team of talented, relentless, competitive communications experts keep the efforts turned up to 11.
FOCUS
Unmatched Expertise
We are uniquely positioned to navigate marketing and communications for innovative tech and lifestyle brands.
17 years, 700+ brands from startups to Fortune 500, 2,000+ launches and 19 client exits.
We’ve successfully helped clients launch, gain market share, enter new categories, sell product, attract retailers, raise capital, and get acquired.
INSIGHTS
Collective Intelligence
Our agency-wide focus generates knowledge no agency can replicate.
Analyzing results from our full range of clients produces learnings we apply to evolve the way we do PR, constantly improving.
We leverage data from decades of coverage to develop storylines and target the journalists proven to drive traffic, sales, and engagement.
TEAM
Strength in Numbers
You get an agency, not just a PR person.
Media comes to us to help craft their stories and our industry footprint allows us to uncover opportunities a generalist PR agency would miss.
We leverage our strongest relationships and skillsets throughout MBA to crosspitch the media and execute your plan.
RESULTS
Execution with Impact
Success is not measured by hours billed. You evaluate us on the results we produce and the impact on your business.
We have no incentive to consume time without contributing a valuable result and will be the first to tell you something is not going to work.
Our focused approach, guided by relevant data, leveraged agency-wide, efficiently produces game-changing results.
OUR DEEP SPECIALIZATION
Annual
Media Preview
MBA hosts an Annual Media Preview in NYC every June. This invite-only event brings together 130+ top-tier media friends across national tech, lifestyle, fitness, family, and design. The exclusive nature of the event ensures only top-tier media and one on one interaction between media and your product, significantly impacting your opportunity to earn placement.
Media preview
catalogs
Throughout each year we develop seasonal product catalogs for the media, showcasing the latest and greatest in tech from all of our clients. Whether for ‘Dads and Grads’ or ‘Holiday’ gift guides, our catalogs become the go-to resources for the outlets needed to impact your business.
CES
Every year, more than 150,000 people converge on Las Vegas for CES, the biggest consumer technology gathering in the world. We live for it! From setting up targeted media meetings in advance of the show to recommending where your booth should be, we got you.
From our “Media Concierges” meeting media offsite at 2 am, to MBA’ers pulling the right media directly into your booth from the show floor because we know exactly who they are, we got you. We know how to attract the right attention, from the right media, during the craziest week of the year.
Tech Launch Pad
Not only do we know media – sometimes we are the media! In our in-house production studio, we host Tech Launch Pad, where we feature the latest gadgets, toys, tech, trends and more. Every week TLP broadcasts segments to national and local TV stations across North America featuring. And guess whose products are the star in every segment? Yours.
Collective Intelligence
Our focus on technology allows us to collect and analyze trends in results from our full range of tech clients. Every quarter, we share an intelligence report with our account team that provides the latest media trends.
Meet the Press
Every month, we host an intimate conversation with leading tech and lifestyle journalists. Top tier media give us unfiltered access to what topics or stories journalist find interesting, preferred pitch practices and how media outlets are adapting to new types of media.
Data Storytelling
Telling unique stories through the use of consumer and market data can greatly benefit your brand’s visibility and position in the market. MBA’s Business Intelligence and Brand Experience teams will work collaboratively with your core PR team to explore consumer behavior trends, translating them into a visually compelling format that media will find newsworthy and shareable.
Start with the end in mind
We’ve helped a number of brands launch, become market leaders and successfully exit. See a few of our acquisition stories here.
Unconventional Genius
In each episode of the Unconventional Genius Podcast, Max Borges talks with great entrepreneurs, leaders, and thinkers in tech.
How America’s Largest Living Generation Shops Amazon
There’s no question that Amazon has become a go-to resource for the online purchase of tech products. Given the importance of Amazon as a point of sale location for consumers, we wanted to better understand how consumers, and particularly millennials, are using Amazon and the touchpoints that should matter most to brands seeking to optimize their Amazon sales channels.
