Product Launches and Reviews

Our ultimate goal is tons of media coverage in all the places that help shape your target consumers’ purchasing decisions.We are experts in both the media landscape and how to strongly position your brand in order to cut through the clutter. We know the journalists to talk to to get your products in front of the right target audience.

  • Press Messaging Development
  • Media Tours
  • In-Depth Media Reviews
  • Best of Category Media Round-Ups
  • Lifestyle and Seasonal Media Round-Ups & Guides
  • Tech Launchpad Broadcast Coverage
  • YouTube Unboxing Videos
  • Digital Influencer Engagements

Visual Storytelling

Develop assets for product launches, reviews, brand and audience-building initiatives.

  • Photography
  • Videos
  • Comparison Charts
  • How-To Videos
  • Customer Stories & Interviews
  • Data Visualizations
  • Website Development

Review Testing & Optimization

Identify potential opportunities that may arise in consumer and media product reviews to provide an informed messaging and launch program prior to media outreach.

  • Critical Media Reviews
  • Media Reviewer’s Guide

Community Building and Advocacy

We capture user data on your website, encourage users to subscribe to social & email communities and maintain user interest through ongoing touch points that engage, educate and incentivize continued interactions.

  • Social Advertising & Retargeting
  • Social Media Content Development and Management
  • Content/Blog Strategy
  • Native Advertising

Brand Building and Corporate Communications

Build personality, purpose and influence around a brand through stories that relate to audience interests and emotions.

  • Corporate Storytelling
  • Thought Leadership
  • Brand Partnerships
  • Data Storytelling
  • Media Training

Program Optimization

By examining consumer engagement with the brand, methods of discovery, brand loyalty and purchase path, we are able to provide strategic recommendations for areas of opportunity.

  • Coverage Performance Analysis
  • Key Message Penetration
  • PR-Assisted Conversions
  • Website Traffic Insights

Let's do this!

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