Product Launches and Reviews

Our ultimate goal is tons of media coverage in all the places that help shape your target consumers’ purchasing decisions. We know the media better than anyone and we know how to get your products reviewed and spotlighted, and your brand more strongly positioned.

  • Press Messaging Development
  • Media Tours
  • In-Depth Media Reviews
  • Best of Category Media Round-Ups
  • Lifestyle and Seasonal Media Round-Ups & Guides
  • Tech Launchpad Broadcast Coverage
  • Youtube Unboxing Videos
  • Digital Influencer Engagements

Storytelling Asset Development

Develop visual storytelling assets for product launches, reviews, brand and audience building initiatives.

  • Photography
  • Videos
  • Comparison Charts
  • How-To Videos
  • Customer Stories & Interviews
  • Data Visualizations
  • Website Development

Review Testing & Optimization

Assess potential problem areas that may arise in consumer and media reviews and provide an informed recommendation prior to launching a review program.

  • Critical Media Reviews
  • Media Reviewer’s Guide

Community Building and Advocacy

Capture consumers currently moving through the purchase journey and encourage them to continue their path. This is done by capturing user data on the website, getting them to subscribe for social & email communities and maintaining their interest through ongoing touch points that engage, educate and incentivize continued interactions.

  • Social Advertising & Retargeting
  • Social Media Content Development and Management
  • Content/Blog Strategy
  • Native Advertising

Brand Building and Corporate Communications

Build personality, purpose and influence around a brand through stories that relate to audience interests and emotions.

  • Corporate Storytelling
  • Thought Leadership
  • Brand Partnerships
  • Data Storytelling
  • Media Training

Program Optimization

By gauging consumer engagement with the brand, methods of discovery, brand loyalty and purchase path, we are able to provide strategic recommendations on areas of opportunity.

  • Coverage Performance Analysis
  • Key Message Penetration
  • PR-Assisted Conversions
  • Website Traffic Insights

Let's do this!

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