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Best Practices

Quality media facetime

We know the influential journalists crafting the headlines coming out of CES.

Our connections allow us to optimize your valuable time with tier 1 media at your booth, suite, or event table. We’ll build your meeting calendar prior to the show, provide briefings, goals for coverage and best practices for each outlet you meet with.

Media asset management

We provide media the assets they need in the format they want, to ensure you convert each opportunity available.

Your team will have digital media kits pre-loaded in their phones to share with media in real-time. Fast, seamless, detailed response to media is sometimes the difference between being covered and being left out of the news.

Best of ces awards

We seed product news pre-show and during the week with each editor planning “Best of CES” awards.
In addition to showing staples like the Innovation Awards, we know every additional opportunity available and make certain your product is being considered.

Beyond the booth

Media Planner

We provide journalists and influencers with a personalized media planner and CEO database (print + digital).

Acting as a reference guide for media, our annual catalog includes your booth and executive information for potential speaking opportunities, as well as a highlighted product or show announcement.

Concierge Team

We have a dedicated MBA Team pursuing media to schedule 1×1’s when and wherever is convenient for journalists.
Whether it’s a broadcast segment at 3:00am or a late night product pitch at a blogger’s hotel, the team uncovers opportunities beyond the confines of your booth or event table.

Expanded Footprint

We have a presence at CES larger than any other agency.
Over 25 team members have feet on the ground in Vegas with a single focus on driving media awareness. This team approach exponentially increases your brand’s touchpoints with media throughout the week.

Drive your story

Pre / post ces media tours

We engage your brand with media while everyone is still on holiday and Vegas is an afterthought.

Using a virtual media tour, we offer top-tier media a head start to prepare their stories prior to setting foot in Vegas. Post-CES, we conduct an NYC media tour, targeting lifestyle media outlets who weren’t able to attend.

Ces war room

We monitor journalists and trends unfolding at the show to keep you informed.
Our dedicated CES War Room from MBA HQ provides daily monitoring of journalists and social feeds to uncover pitch opportunities. Real-time digital dashboard breaks down key media trends, so we can capitalize on them and provide insight into what is and is not making headlines.

Media retargeting

We amplify your coverage through paid social campaigns, putting your CES news directly in front of journalists at the show.
Media attending CES are immersed in their social feeds to discover what’s trending. With social advertising, we target CES media with your latest news to expand awareness across top-tier outlets and increase organic coverage.